Google Search Algorithm Update 2024 Google. In 2022, we began tuning our ranking systems to reduce unhelpful, unoriginal content on search and keep it at very low levels. Google is by far the biggest search engine in the world — with 82% market share as of january 2024.

Over the last two years, a series of updates to google search amount to a dramatic upheaval to the internet’s most powerful tool, complete with an unprecedented ai. We’ve been testing a new design for ai overviews that adds prominent links to supporting.